PR Apprentice [WILDFIRE]

  • Company: PRCA
  • Location: Kingston, London
  • Closing Date: 22-08-2022


The PR Apprentice is a hands-on role across several client accounts. The role will include supporting client teams with research, reporting, drafting content and liaising with journalists. It would suit a self-starter with strong communication skills who loves the media, is excited by tech, and can demonstrate a creative flair.

PR activities

You will be required to undertake (but not be restricted to) the following activities as part of your role.

Content creation: Writing a variety of copy for client communication and/or the media (including articles, news releases, blogs, and case studies)

Social media: Using social media in a strategic and effective way for individual company executives and brand channels (including drafting posts, managing engagement and tracking analytics)

Media liaison: Day to day contact with target media to generate coverage opportunities and positive ongoing relationships with key journalists

Deliver PR campaigns: Supporting the team with ideas and in creating new campaigns, working to deliver a strategy for a client or organisation

Reporting and evaluation: Collating reports, monitoring for coverage and assisting in evaluating the effectiveness of PR campaigns and measuring their impact

Research: Conducting research for the team and/or clients and reporting key details

Presentation: Helping to develop and deliver presentations internally & externally

Events: Planning, organising and co-coordinating events, meeting the objectives of the brief.

Financial admin: supporting teams with small finance processes such as raising purchase orders

As a Public Relations and Communications Apprentice, you will follow a Level 4 Public Relations Assistant apprenticeship standard, which is a nationally recognised qualification route with a Diploma. This will involve “on the job” training, virtual visits from an Apprenticeship Coach, an internal line manager to provide ongoing guidance, online learning and creating a portfolio of evidence

Salary: £18,000 + benefits

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